Google invests $550 million into Chinese e-commerce platform JD.com, Reuters informs. This step is a part of American Internet giant's strategy to expand its presence at fast growing Asian market and will help bypassing such rivals as Amazon.com.

The purchase will also assist JD.com in going outsie of China and South Eastern Asia and define its presence on US and European markets. 

This deal will not result in any new major moves of Google in China, where main services of the company are blocked.

JD.com's investors include Tencent Holdings Ltd, Alibaba Group Holding Ltd and Walmart Inc.

Google is increasing investments in Asia, where growing middle class of clients as well as weak retail and finance infrustructure make region a good field for competition between American and Chinese Internet giants.

Google will get 27,1 million newly issued Class A shares of JD.com. It is less than 1% of the company.

Experts think that the deal will help unify market strenght and analytics of Google and expertise in logistics and inventory management of JD.com.